Insight by The Scale-Up Group

A Sales Tool to Support the Business End of the Modern Customer Journey

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Why VAMP?

Up to 57% of B2B purchase decisions now happen online. This is why account based marketing is critical: to influence that 57%. It’s also why insight selling has emerged to pick up after the “growth hackers” to collaborate on the final sale. But while technology and information are catching up, sales qualification is still stuck in the past.

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