Insight by The Scale-Up Group

A Sales Tool to Support the Business End of the Modern Customer Journey

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Why VAMP?

Up to 57% of B2B purchase decisions now happen online. This is why account based marketing is critical: to influence that 57%. It's also why insight selling has emerged to pick up after the "growth hackers" to collaborate on the final sale. But while technology and information are catching up, sales qualification is still stuck in the past.

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Are you Bringing the Light?

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The lights really glitz up this gloomy village in the doldrums of winter. They bring warmth and illuminate the darkness. Dutch start-ups and scale-ups can learn a lot from the festival.

Like the lights, we live in a time of gloomy populist uprising, slow sales cycles, and some chaotic economic conditions. But this is good news if you are a light. They glow brightest in the darkest places.

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