Insight by The Scale-Up Group

Are you Bringing the Light?


The lights really glitz up this gloomy village in the doldrums of winter. They bring warmth and illuminate the darkness. Dutch start-ups and scale-ups can learn a lot from the festival.

Like the lights, we live in a time of gloomy populist uprising, slow sales cycles, and some chaotic economic conditions. But this is good news if you are a light. They glow brightest in the darkest places.

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